FramesDirect Art Direction

At Framesdirect.com, one of our main challenges was being able to equally represent all of our various brands, which includes Oakley, Ray-Ban, Prada, and Gucci. Our goal for the quarterly photoshoots is to create beautiful images representing our high-end brands. Through collaboration and great ideas, we were able to create a concept for each season allowing us to fully represent our designer brands.

FramesDirect Spring 2016 Photoshoot

The concept for our Spring photoshoot was focused more on eyewear than on previous shoots. The colors of the clothing became the accessory to our high-end, designer brands. Muted backgrounds were used to emphasize the colors of spring within the clothing and eyewear. Images were focused on our top sellers and trending colors for Spring.

Images by David Heisler

FramesDirect Winter 2015 Photoshoot

The concept was focused more on representing our Framesdirect brands through color and fashion. As a team, we wanted to continue the moody feel of Fall and move into cool, winter tones.

Images by David Heisler

FramesDirect Fall 2015 Photoshoot

The concept was focused on darker, moodier tones that added a more dramatic feel to the site for Fall. Images were to represent and incorporate all of our bestselling and newest products.

Images by David Heisler